I've been wishing for some binoculars for a while now, but either I wasn't willing to pay the price, or the binoculars I could afford looked like toys. Today I saw some at a local Rite Aid store that I was willing to take a chance on... $10. $9.99 to be exact.
They're big and sturdy. (that means a little on the heavy side.) And I like the magnification of them.
What makes me scratch my head is the deal on the price. As I mentioned, the store was selling them for $9.99. The "suggested retail price" on the box is $49.99. An example of markups, to be sure.
Its kind of like the drug companies charging $150 for stuff that costs fifty cents to make. I realize there are processing costs, etc. but this is ridiculous.