Instead of saying "HEY! You're eating too much!!!" you can now say "Oh sweetie... you need to watch your portion control, bless your little heart." Its one of the new marketing phrases.
Last week we had a grey and misty/rainy day and I decided to fix some pinto beans while the weather was appropriate (as apposed to now when we are in the 90 degree range). As I waited for the pot to boil I glanced over the product information section on the package. The bag of beans contained 13 servings. I looked at the bag of beans. I looked at the bowl. "I don't think so."
I then checked out 'serving size'.... a serving of pinto beans (dry) is 1/4 cup. (00)
It feels like a lie. False advertising. The bag of beans said the calorie count was something like 110 calories a serving. Well yeah! When a serving is half a cup.
"Hey, George. Lets promote this product as "reduced calories".... we just need to alter the package and make the serving size smaller. Easy Peasy!"